Underground Plant Trade

web design & illustration

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the Underground Plant Trade was a project started by DJ Freedem to provide plants, specifically, to Black people. it started with a tweet that went viral at the height of 2020's civil unrest. eventually, the original Instagram account that functioned as a facilitator of plant trading evolved to an online platform—a project recognized & sponsored by Dazed & Confused Magazine, in addition to Converse.

from collaborating with our Web Developer, to wireframes, & creating all the web elements, this entire project was such a joy to work on. the below illustrates how this MySpace-nostalgic, web platform became a reality.

see the website live, here!

style guide

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initial sketches

"this whole project totally went BEYOND my vision and for that I am thankful!"

-DJ Freedem

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selected client work