client work

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WEB DESIGN

& ILLUSTRATION

Underground

Plant Trade

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ILLUSTRATION

Target

ILLUSTRATION

The Bold

Italic

ILLUSTRATION

Growth

ILLUSTRATION

Hella Nuts

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ILLUSTRATION

Just Gazing Records

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ILLUSTRATION

Banana Mag

GRAPHIC DESIGN

Grand Bakery

Underground Plant Trade

web design & illustration

the Underground Plant Trade was a project started by DJ Freedem to provide plants, specifically, to Black people. it started with a tweet that went viral at the height of 2020's civil unrest. eventually, the original Instagram account that functioned as a facilitator of plant trading evolved to an online platform—a project recognized & sponsored by Dazed & Confused Magazine, in addition to Converse.

from collaborating with our Web Developer, to wireframes, & creating all the web elements, this entire project was such a joy to work on. the below illustrates how this MySpace-nostalgic, web platform became a reality.

style guide

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initial sketches

"this whole project totally went BEYOND my vision and for that I am thankful!"

-DJ Freedem

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