Underground Plant Trade
web design & illustration
the Underground Plant Trade was a project started by DJ Freedem to provide plants, specifically, to Black people. it started with a tweet that went viral at the height of 2020's civil unrest. eventually, the original Instagram account that functioned as a facilitator of plant trading evolved to an online platform—a project recognized & sponsored by Dazed & Confused Magazine, in addition to Converse.
from collaborating with our Web Developer, to wireframes, & creating all the web elements, this entire project was such a joy to work on. the below illustrates how this MySpace-nostalgic, web platform became a reality.
see the website live, here!
"this whole project totally went BEYOND my vision and for that I am thankful!"